Research on Efficient Communication of Subtitle Translation of National Propaganda Film of Winter Olympics

During the 2022 Beijing Winter Olympic Games, China showed historical background and tourism information of host city Zhangjiakou to international community through national propaganda films, which aimed spread Chinese culture attract foreign investment. Therefore, publicity effect films is extremely important. Subtitle translation plays an important role in process cultural export film industry serves as bridge link interaction between other countries. Considering communication Peter Newmark’s communicative theory focuses on readers’ understanding response, accordance with purpose subtitle films. Based proposed by Newmark, this paper takes English subtitles Games Great Beauty research object analyzes methods from aspects proper nouns syntax. In noun translation, simultaneous screen used auxiliary tool for annotation, transliteration, combination transliteration free are adopted respectively, not only shorten space but also contribute effective transmission information. Syntactically, number second person increased, subject converted into transcreation properly some sentences, enhance audience reception summoning function subtitle. It such kind that enables achieve efficient dissemination.